Search Engine Optimization (SEO) is an activity where we can enhance or upgrade the look of a web page in natural search results, as per Google’s suggestions. Whatever ‘SEO’ we are carrying out we have to carry out page wise. SEO practitioners- Bloggers for Earning, business owners, affiliate marketers. Search engine is not used only for normal website, a search engine can be employed for ecommerce website as well.
Types Of SEO
ON PAGE SEO– Refers to practice of optimizing the components of a website or web page of website,( i.e inside our website for Optimization)
Factors or check points
Structure of content- To verify that whether keyword you rank on do you want to do whether their separate pages are created or not.
Keyword in title- optimization of title- not spam.
Keyword in description- we need to put the keyword naturally, so that it would not appear to be spammy (no keyword stuffing).
Header tags- H1, H2 must include keywords.
Image Optimization- Size, loading, alt text
Internal Linking- relevant anchor text
Detailed Content
Optimised URL’s with keywords
KEYWORDS- specific words searched on search engine/phrase related to your business. (Do avoid keyword stuffing- unnecessary use of keywords in content)
Keywords are of two kinds – short tail keyword(1-2 words) and long tail keyword(more than 2 words)
OFF PAGE SEO– Off Pages SEO method, in which you don’t work on your website here but Link your website on various external platforms (ranking factor that take place outside of your website). Main objective to bring linked from high authority platforms.
Elements:-
Backlinks– links from other websites
Types-
Do Follow backlink- tell crawler which link you should follow to proceed
No Follow Backlink
Link juice- Quality of backlink
why backlink is important ?
Backlink help you to increase your ranking in search engine, you receive referral traffic and your brand get strengthened, when people visited to look at your brands from other brands, and building relation is most crucial. But over backlinks can result in spamming.
Checklist/Technique of off page seo
Search engine submission
Image submission
PPT PDF submission
Social bookmarking
Guess blogging
Video submission
Infographic submission
Benefits-
organic traffic
higher ranking
website
Tips-
Link building
Online reputation management
Social media engagement
Content making
Top 5 off page tools-
Moz
Semrush
Ahrefs
Buzz stream