Courses

Introduction To Google Ads

by

Google ads is a computer-based system of advertisement where companies can place advertisements in order to appear on Google search pages or sites. When individuals use specific words in their search on Google, the advertisers may display a related ad. Advertisers pay Google every time someone clicks on an advertisement, this is referred to as pay per click or PPC. Benefits Of Google Ads 1. Target the right audience based on their interests. 2. Get immediate traffic.  3. Control your budget.  4. Boosts visibility. How Google Ads Display? Google ads are displayed on the … Read more

SEO AND ITS TYPES

by

Search Engine Optimization (SEO) is an activity where we can enhance or upgrade the look of a web page in natural search results, as per Google’s suggestions. Whatever ‘SEO’ we are carrying out we have to carry out page wise. SEO practitioners- Bloggers for Earning, business owners, affiliate marketers. Search engine is not used only for normal website, a search engine can be employed for ecommerce website as well. Types Of SEO ON PAGE SEO– Refers to practice of optimizing the components of a website … Read more

Guide to Google Ads in 2025: How to Maximize Your ROI

by

Introduction In the age of online marketing, visibility is key. With searches occurring billions of times every day, Google has emerged as the strongest tool for advertisers to connect with their audience. Google Ads—once Google AdWords—provides businesses of all sizes the ability to show up on top of search engine results, on YouTube, on millions of websites, and more. No matter if you’re operating a small enterprise or working on a large campaign, it’s essential for online success to know how Google Ads works.In the world of digital marketing, visibility is everything. With billions of searches happening daily, Google has become the most powerful platform for advertisers … Read more

Mastering SEO in 2025: Guide to Boosting Your Website’s Visibility

by

Introduction In the constantly changing digital world, Search Engine Optimization (SEO) is one of the strongest weapons for sending organic traffic to your website. Whether you are a blogger, entrepreneur, or online marketer, you need to know SEO to realize success online. In this in-depth guide, we will explain what SEO is, why it matters, and how you can apply best practices in 2025 to boost your website’s visibility. What Is SEO and Why Does It Matter? SEO refers to the practice of optimizing your website to rank higher in search engine … Read more

Understanding Search Intent and Why It Matters for SEO

by

Search intent is the purpose for which a user has framed a search query. Once a user puts in a keyword or phrase in a search field, he has a certain intention in mind He may be looking to: The 4 Main Types of Search Intent 1. Informational Intent The user is seeking to know something. These queries tend to begin with Example searches: 2. Navigational Intent The user would like to access a certain website or page. They already have the site or brand name in mind. Example : 3. Commercial Intent (Investigational) The user is searching to buy something. They may compare products, read reviews, or search for discounts. Example : 4. … Read more