Google ads is a computer-based system of advertisement where companies can place advertisements in order to appear on Google search pages or sites.
When individuals use specific words in their search on Google, the advertisers may display a related ad. Advertisers pay Google every time someone clicks on an advertisement, this is referred to as pay per click or PPC.
Benefits Of Google Ads
1. Target the right audience based on their interests.
2. Get immediate traffic.
3. Control your budget.
4. Boosts visibility.
How Google Ads Display?
Google ads are displayed on the basis of keywords ad quality bid price budget search context keyword competition and other factors.
If other advertisers are paying more for a keyword, your ad may appear higher even if your keyword and ad are more relevant to the search query.
Types of Google ads
1. Search Ads
Where they show up: Top and bottom of Google search results.
Goal: Reach users actively looking for particular products or services.
Advertising format: Text-based advertisements with headlines, URLs, and descriptions.
Best suited for: Lead generation, website traffic, high-intent users.
2. Display Ads
Where they show up: On the Google Display Network (GDN) — millions of sites, apps, and Gmail.
Why: Create awareness and keep your brand in mind.
Size: Banner ads, rich media, or responsive image/text ads.
Ideal for: Branding, remarketing, reaching broad audiences.
3. Video Ads (YouTube Ads)
Where they appear: On YouTube and on video partner sites.
Purpose: Engage viewers with interesting video content.
Format:
Skippable in-stream ads
Non-skippable in-stream ads
Bumper ads (6 seconds)
Outstream ads (mobile only)
Video discovery ads
Best for: Brand awareness, product launches, storytelling.
4. Shopping Ads
Where they occur: In Google Shopping results, Google Search.
Purpose: Display products with images, prices, and merchant information.
Format: Product listings with image, price, store name, and reviews.
Ideal for: E-commerce companies, product-based advertising.
5. App Promotion Ads
Where they show up: Everywhere on Google Search, Play Store, YouTube, and Display Network.
Purpose: Drive app downloads or in-app engagement.
Format: Automatically generated from your app store listing and media.
Ideal for: Mobile app developers and marketers